Effectively Asking For a Link Exchange
Webmasters generally make a larger deal of this then it is. What you must remember, is we're all people, we're all webmasters, we'd like to think we're all professionals, and we're all doing the same thing. So the question remains, how does one ask for a link exchange?Well, let me ask you first, this. How would you ask for anything that would bring you personal gain? How would you ask for a girl's or guy's number in a night club? Or a prospective clients details? See, all you're doing is selling yourself, only to a much more polite audience then you're used to.
Focus
The focus of a link request is the other person and their site. Be honest, real, specific and explain how it will benefit them. Start off talking about their site, and end talking about their site.
Personalize Find their information in the website. Address them by their real name, or whatever part of it was avaible to you. Actually look at their website (Yes, I know, a novel idea), and make comments based on specific areas and features you liked, and why you believe it will be a good resource for your visitors.
Sell Sell your idea. Show them the benefits of linking to you. Maybe giving their users a real resource, or sending them traffic or PageRank.
Incentive Offer an incentive. Do you offer products and services on your site for a fee? If it's something intangible (an e-book, or access to your members area), maybe you can offer them this for free. If they are significantly larger then you, you could offer to bold their anchor text, or put their link near the top. Again, sell yourself.
Flexibility Be flexible. These days, Webmasters are extremely interested in adding certain keywords to anchor text. Let them know the way you have their link now can be changed, and you're more then willing to comply to any requests they have.
It's easier then you think. Be polite. Calm down. Have fun. Yes it takes time, yes it's tedious, but it's a must.
Reprinted from Zongoo.com Daily Press & Consumer Information
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